ITRC

International & Travel Retail Consultants

Strategic brand expansion into global markets and travel retail ecosystems

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About ITRC Consulting

Rob Robertaccio, President of ITRC Consulting

Founded by Rob Robertaccio, ITRC Consulting is dedicated to helping brands expand their global footprint through customized go-to-market strategies for international, travel retail, and duty-free markets. With specialized expertise in these high-growth channels, we focus on profitable and sustainable expansion opportunities.

With over 20 years of industry experience collaborating with major department stores across the US and building global distribution networks, Rob brings unparalleled insights and connections to help your brand navigate complex international markets.

Our mission is to provide strategic guidance and practical solutions that enable brands to achieve sustainable growth in both domestic and international markets, with a particular focus on the high-potential travel retail ecosystem.

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Our Services

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Brand Expansion Strategy

Develop customized go-to-market strategies for brands looking to expand their international footprint, with a focus on profitable and sustainable growth.

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Travel Retail Placement

Leverage our extensive network to place your brand with key retailers in airports, cruise ships, and other travel ecosystems worldwide.

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Appointment Setting

Connect with decision-makers at major retailers and distributors through our strategic appointment setting services.

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Press Release Management

Craft compelling press releases that highlight your brand's achievements and expansions to industry media outlets.

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Trade Show Representation

Professional representation of your brand at key industry trade shows and exhibitions to maximize exposure and connections.

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International Liaison

Serve as your brand's dedicated liaison with international partners, facilitating smooth communication and relationship management.

Client Success Stories

I was very fortunate to have worked with and for Rob for over 20 years. The guidance, partnership and strategies we formed for every major domestic retailer was a direct reflection on Rob's customer first driven attitudes to make each business venture a profitable one that benefited both parties. There is nobody that I would recommend more to represent your company if strong relationships and results are what you are looking for.

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Craig Settler

Sales Dir. National Accounts, E. Gluck Corp.

Rob is a highly skilled sales leader with a strategic mindset and a deep understanding of business development. He knows how to create value for both partners and clients, ensuring every collaboration is a success. With experience in both travel retail and domestic markets, he has a strong grasp of global business dynamics.

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Maria Villarreal

Sales & Business Development, Global Travel Retail

Rob is consistent, accessible, determined, empathetic, and willing to work for whatever it takes to get the job done in a profitable way. He is knowledgeable about the ever-changing global market and has played a pivotal role in the expansion across multiple countries. He has built exceptionally strong relationships with all our customers and in turn has created growth opportunities for the company.

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Suzy Jacobs

Director of Global Travel Retail Sales, E. Gluck Corporation

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Let's Start a Conversation

Ready to explore how ITRC Consulting can help your brand expand into new markets? Reach out to schedule a consultation.

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Rob@ITRConsults.com

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Long Island, NY

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